Agraraj Tea, based in Udaipur, Rajasthan, aims to cater to all segments of society with only the finest quality of tea. It procures the most delicate Indian tea leaves and crafts them into unique blends for a cup full of goodness. Its vision is to establish itself as a premium tea brand offering tea variety, ranging from black to organic. Agraraj Tea ensures that people enjoy good Tea as it should be!
As a startup, Agraraj wanted a packaging design that immediately blends into the market and establishes the brand as something more towards the premium side. In addition, they wanted their brand to culminate in Indian aesthetics and modern graphics to create an elegant, distinct, and classic brand identity. In order to achieve this, a complete brand design from the logo to packaging to the messaging on the label was needed.
Agraraj Tea, based in Udaipur, Rajasthan, aims to cater to all segments of society with only the finest quality of tea. It procures the most delicate Indian tea leaves and crafts them into unique blends for a cup full of goodness. Its vision is to establish itself as a premium tea brand offering tea variety, ranging from black to organic. Agraraj Tea ensures that people enjoy good Tea as it should be!
Agraraj Tea, based in Udaipur, Rajasthan, aims to cater to all segments of society with only the finest quality of tea. It procures the most delicate Indian tea leaves and crafts them into unique blends for a cup full of goodness. Its vision is to establish itself as a premium tea brand offering tea variety, ranging from black to organic. Agraraj Tea ensures that people enjoy good Tea as it should be!
Every good brand design starts with a strategy. The first step was to create the brand’s visual tone, which comprised logo positioning, logo color schemes, and typeface. The focus on the ingredients led us to select the color green, while the color gold was chosen to evoke a feeling of royalty and elegance and to make it exquisite.
Next, we begin with the logo design, which is the key element of building a strong brand image. After carefully analyzing different types, we decided to go ahead with the ICON-based logo. The reason being in logo design, an icon is a straightforward and bold presentation of the company and makes it immediately recognizable. To design the Agraraj logo, three main elements were focused upon, starting with the letter A, tea leaves, and circle.
The letter A which is made whole using the tea leaves, highlights the company name and what it does. And the circle adds a touch of wholeness and helps the brand to represent reliability, community, and support.
The packaging design was inspired by the royal culture and architecture. Being a company based in Rajasthan, we decided to use the round mandala art that can be found in the city’s many old castles and tombs on the package. We aimed to fuse the traditional Indian and modern glam in the design to showcase the brand as offering rich, finest, and timeless quality tea.
In a period of two weeks, we were able to create a premium brand image of Agraraj Tea by designing its brand logo and product label. Our branding reflected the company and its product as “one of a kind” in the marketplace. We had a lot of fun working on this project as the focus was more on colors, patterns, imagery, etc. On the whole, we helped the client to achieve the following:
Logo Designing
Brand Storytelling
Packaging Design
Brand Narrative
Adobe Illustrator
Adobe Photoshop
CoralDRAW
Adobe After Effect
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