BunnyHug is a startup based out of Chennai that offers premium and natural home care products that are people, pets, and environmentally friendly. With a highly skilled team of formulators and researchers, they have come up with a unique and cruelty-free formula that adopts natural ingredients best suited for a better and healthier lifestyle. BunnyHug aims to establish an image in the market that spreads smiles followed by a feeling of contentment and joy. Be awesome and be loved- that's what defines their mission.
As a startup, BunnyHug wanted to create an enduring and distinct social media presence to reach its target audience and increase its organic following and brand engagement. In addition, they wanted to showcase themselves as a premium brand that appeals to the masses.
Being a one-stop solution for digital marketing and branding, we surely know how to create an enthralling social presence for your business. It is important for your business success to show up where your maximum audience is spending time so that you can convert them into leads. We will do this with a detailed digital marketing strategy based on data and insight and brought to life with innovation, creativity, and experience.
BunnyHug wanted to create a premium brand image in the market while making healthy living easier for everyone. They wanted to initiate transformation in the industry by making green innovations and promoting a sustainable lifestyle. Our main challenge was to present them as a premium natural homecare brand in a saturated market. Most people in our country prefer and make use of traditional detergents. And we needed to build a campaign that attracts these people and drives them to make a lifestyle shift by making more sustainable choices.
We ran marketing campaigns exclusively on Facebook and Instagram to attract target audiences and build brand awareness. Our marketing strategies were framed around enhancing brand engagement, page likes, and organic followers.
To showcase the brand as something more on the premier side, we have made sure that the photography of the products was elegant, superior, and reflecting uniqueness. In addition, instead of crafting a campaign that boosts sales, our idea was to sell a chemical-free, safe, and natural lifestyle
For this, we ran multiple ADs set both paid and unpaid– carousel, single, and video, which reflected the luxurious and healthy lifestyle offered by BunnyHug. Our main focus was to present BunnyHug as more than a brand that offers laundry detergent or room fresheners. We spoke about a better life that people can create with BunnyHug by highlighting its key aspects: meaningful transparency, mindful creation, and social consciousness.
With our campaign, we idealized that choosing BunnyHug means choosing the best care for yourself, your family, and the planet. After increasing the social media following by significant numbers, we stopped with the paid campaigns and started using organic marketing campaigns to promote the brand. This involved posting highly appealing visual content on Facebook and Instagram pages consistently to keep the brand image fresh and engagement level high.
In a period of two weeks, we were able to create a premium brand image of Agraraj Tea by designing its brand logo and product label. Our branding reflected the company and its product as “one of a kind” in the marketplace. We had a lot of fun working on this project as the focus was more on colors, patterns, imagery, etc. On the whole, we helped the client to achieve the following:
Video Ads
Single Image Ads
Adobe Photoshop
Carousel Ads
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