What Does “Primary Market” Do?
Primary Market is a brand that offers personalized gifts along with ready-to-order items. Their primary focus is on customer satisfaction, ensuring that each product meets high-quality standards. Additionally, they emphasize the importance of packaging, making their goods not only delightful to receive but also aesthetically pleasing.
Before Esenay Digital
Problems They Faced
Despite having a strong product lineup and a loyal customer base, Primary Market faced several challenges that hindered their online growth.
Limited Online Presence
Their existing website lacked the features necessary to provide an engaging and efficient shopping experience.
Complex Header Navigation
Customers found it difficult to browse and find products easily, leading to high bounce rates.
Conversion Challenges
The checkout process was not optimized, resulting in cart abandonment and lost sales opportunities.
Overall Brand Consistency
The website design did not align with their brand identity, making it harder to establish a strong online presence.
How We Solved It
We collaborated closely with Primary Market to understand their vision and challenges, delivering a customized Shopify solution that addressed their needs.
Our approach included building a sleek, user-friendly Shopify store that enhanced the visual appeal and functionality of the website. We implemented a clear and organized product categorization system to make it easier for customers to find what they need, optimized the checkout flow to reduce friction and improve conversion rates, and ensured a responsive design that provides a smooth shopping experience across all devices.
Additionally, we implemented best SEO practices to improve search engine visibility and attract organic traffic.
After Esenay Digital
Results
The transformation of Primary Market’s online presence led to remarkable improvements.
Increased Website Traffic
Higher Conversion Rates
Improved Customer Satisfaction