What Does “YourSurprise” Do?
YourSurprise is an international online gift shop specializing in personalized gifts featuring photos and text. Founded in 2005 by Gerbrand and Wouter, the company has expanded its operations to 28 countries, offering a catalog of over 3,000 customizable products.
Their commitment to quality and customer satisfaction has established them as a leading provider in the personalized gifts industry.
Before Esenay Digital
Problems They Faced
Despite their growth and success, YourSurprise faced several challenges that affected their online performance and growth.
Complex Website Navigation
Customers found it challenging to browse through the wide range of products effectively.
Product Customization Difficulties
The existing platform did not provide a seamless and interactive customization experience.
SEO Limitations
Poor search engine rankings resulted in low organic traffic and reduced brand visibility.
How We Solved It
We worked closely with YourSurprise to design and develop an optimized Shopify website tailored to their extensive product range.
Our approach included streamlining the website’s navigation to make it easier for customers to browse products efficiently. We implemented an advanced product customization interface, allowing users to personalize gifts with a user-friendly design tool.
Our SEO strategy focused on optimizing content, meta tags, and site speed to enhance search engine visibility.
Additionally, we ensured the website was fully responsive, providing a seamless experience across all devices.
After Esenay Digital
Results
Our collaboration resulted in significant improvements.
Improved Navigation
Higher Organic Traffic
Enhanced Shopping Experience