Objective
Create a fully functional Shopify website along with branding
Challenge Faced
Although the brand offered beautiful personalized products, the lack of integrated customization at checkout led to manual follow-ups via emails or DMs, slowing the order process. The website also lacked a premium visual identity that reflected the care and quality behind each product, missing a chance to build stronger trust with customers.
Solution
We integrated a product customization app that allowed customers to personalize items directly on product pages with live text, font, and image options—automatically syncing details with each order. Alongside this, we crafted a premium brand identity with an elegant logo, a rich color palette of charcoal and gold, modern typography, and a clean, spacious layout to reflect quality and craftsmanship.
Project Information:
Client
Primary Market
Category
Personalized Gifting
Project Scope
Website & Branding
Duration
2 Months
Empowering Personalization & Premium Branding for Primary Market
Background
PrimaryMarket.store is a boutique personalized gifting brand that crafts thoughtful and customized products. However, as the business began scaling, it faced a crucial roadblock: a lack of automation in collecting personalization details from customers. This resulted in time-consuming manual coordination, frequent errors, and delayed deliveries—affecting both efficiency and customer satisfaction.
Challenges & Constraints
While the brand offered beautiful personalized products, the website didn’t have built-in options for customers to submit their customization details during checkout. This meant the founder had to manually gather this information via emails or DMs, which slowed down the order process. Additionally, there was an opportunity to elevate the visual identity to better reflect the care and quality behind each product and build even more trust with customers.
- No integrated personalization
- Manual follow-ups
- Brand identity not premium
Challenges & Constraints
1. Implemented a Customization App
Integrated a product personalization tool that:
- Offers live editing fields (text, fonts, image upload) directly in product pages
- Automatically links personalization data with each order
2. Crafted Premium Brand Identity
- Logo Design: Elegant typography with a subtle flair—evoking craftsmanship
- Color Palette: Deep charcoal, warm gold accents, and soft neutrals
- Typography: Modern serif–sans-serif combo to suggest premium and clarity
- Visual Elements: Clean layout, spacious UI, high-contrast accents
Final Results
By merging smart technical integration with a high-end visual identity, we transformed PrimaryMarket.store into a fully digital, premium experience. The founder regained lost hours, customers felt understood and confident, and the business now looks and works like a high-tier gifting brand.
