Objective
Website & Branding
Challenge Faced
Despite a strong product vision, the brand lacked the digital backbone to scale. There was no cohesive branding, no website to manage or sell custom orders, and no personalization options at checkout.
Solution
We worked with Kat to create a fun, confident brand identity through a custom logo, vibrant colors, and polished, handcrafted styling. We built a mobile-friendly eCommerce site that made shopping and personalization seamless, and added customization fields on product pages so customers could easily add names or messages—reducing follow-up and improving the overall experience.
Project Information:
Client
KatKelley Creative
Category
Personalized Gifting & Apparel
Project Scope
Website & Branding
Duration
2 Months
Building a Bold, Personal Brand for Kat Kelley Creative
Background
Kat Kelley Creative is a vibrant, personality-driven brand offering custom-made designs that reflect creativity, humor, and heart. From mugs and apparel to unique giftables, the brand’s charm lies in its ability to personalize with wit and style. As Kat’s business grew, she needed a digital space that felt as lively and intentional as her products.
We stepped in to create a complete brand presence—starting from the ground up with website development, branding, and a smooth product customization experience.
Challenges & Constraints
While the product vision was strong, the digital foundation needed to catch up to support both growth and ease of use.
- No Cohesive Branding to Reflect the Founder’s Creative Style
- No Website to Sell or Manage Custom Orders
- No Personalization Options Available During Checkout
Our Approach
1. Branding That Matches Personality
We worked closely with Kat to build a brand identity that truly felt like her—fun, confident, and expressive. This included:
- A custom logo that balances creativity and approachability
- A vibrant and cohesive color palette that enhances product photography
- Brand fonts and styling that feel handcrafted, yet polished
2. Website Design & Development
We built a user-friendly, mobile-optimized eCommerce website that made it easy for customers to shop, personalize, and check out. The site was designed to reflect the brand’s voice and product variety while also being scalable for future product drops or campaigns.
3. Product Customization Setup
To streamline custom orders, we implemented product customization fields directly on relevant product pages. This allowed customers to:
- Enter personal messages or names
- Customize design elements at the time of purchase
- Reduce back-and-forth communication after ordering
Final Results
Kat Kelley Creative now has a full-fledged online home that captures her energy and enables her to run her business with greater efficiency. The branding feels personal and professional, the website is easy to navigate, and the customization options simplify the buyer journey. The result is a digital brand presence that’s as fun, functional, and creative as Kat herself—ready to grow with her audience.
