If you have spent any amount of time on social media, you must have heard about memes. Think of Baby Yoda, Success kid, or a woman yelling at a cat, etc. these days memes are spreading like wildfire all over social media. And honestly who doesn’t love and appreciate a funny meme? They are clever, laughable, and perfect for social sharing.

In fact, there are many brands that have incorporated memes into their marketing to drive engagement and increase brand visibility. Memes are kind of captioned images that make jokes, comparisons, express opinions and illustrate ironies. Further, the good thing is that they are pretty cheap like you don’t need a high-level budget or software to make your own meme. All you need is a meme template, an idea, and a simple editing tool. Plus, being wildly shareable, memes attract your audience like a moth to a flame.

However, when creating a meme for marketing, there are certain things that need to be kept in mind.

Relate Meme To Your Brand

While you may have a good meme idea on your mind that you think may appeal to your audience, it’s a good idea to see if it is aligned with your brand voice or not, before sharing. In today’s time, memes have become mainstream and there are many brands such as video game companies that use them frequently while others use them in a more limited manner because of their brand persona. Moreover, memes can fall into a wide variety of categories, they can be edgy, rude, random, weird, insightful, etc. And you need to find the one that is related to your brand personality and unique voice to stand apart from the competition.

Make Use Of Relevant Meme

The downfall to meme marketing is that memes come in and leave at a super quick speed. So, you have to be pretty careful because if you create one that is already on the path of decline, you will be seen behind the ball. Plus, if you use a meme that is already dead, then your brand will be seen as horribly out of touch. Thus, keep an eye out on the current meme trend going on and find a relevant way to incorporate them into your brand’s marketing.

Know Your Meme

While meme is super-effective to drive engagement, but they will only when they are made right. And to make the right meme, you need to know very well what it means. Using a meme incorrectly will make you look foolish. So, if you are not 100% sure it’s best to avoid using it until you completely get it. To understand a meme you can visit Know your meme, search for your specific one and then click through the gallery to know where it can be used.

Create your own meme

Another way to stand out is by creating your own original meme. For this, you need to click a meme-able picture of your product, using which you can create your own memes. And if you get it right, there is a high chance that your content will be shared widely by your followers. However, when it comes to making your own meme, you have to keep certain things in mind- format, content, voice and tone. While creating a meme will take time, energy, and lots of creativity, but the effort is definitely going to be worth it.

Ultimately, remember to use the memes in the right way at the right time, so as to not become a joke yourself. You need to be self-aware and know what meme is trending and what’s not. Hopefully, the above-given tips will help you nail down the art of meme marketing.