Create. Inspire. Grow. That’s what Pinterest is all about.
Pinterest is a social media channel in which users explore, store, and share visual content they find helpful, entertaining, and inspiring.
Plus, with over 250 million users out of which 90% are looking for purchase inspiration, Pinterest marketing should definitely be a part of your marketing tactic.
People come to Pinterest for new ideas, for instance, when they are planning their wedding, dream vacations, home renovation, hosting dinner, etc. Also, many people browse Pinterest daily for long hours looking for even the smallest things. So, with Pinterest, you can boost your brand exposure, arouse interest in your products or services and probably drive sales.
Here are some strategies that can help nail down Pinterest marketing.
Create captivating and meaningful content
On digital channels, emphasis is always given to visual media and the same goes for Pinterest. A study reflects, that around 85% of pinners place more importance on visual media than text.
On this platform, you share content through Pinterest boards. You can create as many boards as you want, and they can be organized as per different ideas, themes or inspiration, making it easier for the audience to find you. Now, what kind of visual content you post here depends upon your business.
For instance, if you are a home decor brand, you can create a board that specifically focuses on your products, another that gives people home decor tips or How to’s or tutorials, and another that directs people towards your blogs. You can create a blog post graphic that promotes the article published on your website. This will keep your profile organized and help your consumers easily find the content they want.
Just remember one thing clearly, Pinterest is a completely visual platform and the competition thus would be fierce, so make sure that your Pinterest images delight, educate and inspire people.
Focus on Pinterest SEO
Like all other search engines, Pinterest too has its own algorithm and keyword optimization rules. You need to give proper attention to your Pinterest SEO and implement these rules to make difference to your ranking. There are three different places where you need to add keywords to be discoverable on Pinterest.
First is your profile, there need to be keywords both in your name and bio so that you appear on search results even when people are just browsing something related to that keyword. Next, include a relevant keyword in your pin both within the description and the tile. Also, don’t stuff keywords here, rather focus on one or two main keywords. Finally, let your board title be curated around a specific keyword.
Target your audience with Ads
Pinterest also allows you to place Ads like other social media platforms. And one of the most essential reasons why you should make use of Pinterest ads is – more than half of the people are here for purchase inspiration. They browse Pinterest when they are looking to buy something and with the Pinterest ad, you appear in front of them at the right time. Pinterest allows people to target ads around specific keywords, location, age, and interests, and other demographics.
Additionally, you know that pinners like to shop, so you make that easy with Shop the look pins. These pins allow you to streamline the buying process by letting people click the specific home décor item that interests them and taking them directly to the product page.
In the end, remember, Pinterest is a powerful marketing tactic that allows you to be more than just a brand, here you can be a source of inspiration and play a more significant role in your consumer’s daily life. So, don’t miss your chance to make a solid impact.