Did you know the Cadbury ads that sold millions of chocolate bars through traditional media only a decade ago may not sell even half its ratio today (through the same approach)?

If you’re planning to engage in online advertisments to reach your target audience and give your sales a push, it is better you spend your money wisely.

Being a small business owner, with a focus on community and individual customers, your main aim would be to directly connect with your audience to build brand awareness and loyalty.

When you are starting any design or a branding project, selecting the right font is one of the most critical challenges that you are faced with. It is the art and technique of arranging the type (letters and text) in a way that makes your design legible.