Instagram has evolved from being a social media platform to a powerful marketing channel that allows brands to gain recognition, increase awareness about their products or services and engage audiences.

Humans are emotional beings and emotions are the key drivers behind their everyday decisions and that is the reason why almost all brands make use of this strong force to convince their audience to engage with them.

In this constantly evolving world, people have become dependent on apps for many activities throughout their day, from waking up in the morning and going to work, to communicating with friends or colleagues.

Have you ever checked out the ‘Stories’ tab on Instagram? Well, I’m sure you have! Perhaps many times. Released in 2016, Stories is now Instagram’s most popular feature. It permits users to share videos and photos as their Story.